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Thursday, May 04, 2006

all of a sudden

I see many deal a day sites, 24Deals and a whole group of others including Home Depot doing it in various departments. No better compliment than people trying to steal your idea. Woot was one of the original companies doing this and they are by far the biggest and honestly the best at it.

So where does Yugster fit in? My answer is that we are on our own, regardless of what the others do. We have ideas and people implementing them on a daily basis. We are up to day 18 today and the key statistic that we are looking at is Returning Visitors. We use Websidestory to track our traffic and visitors. This assists in managing the traffic and effectiveness of various components of the site and also evaluating where traffic is coming from.

The key component that I look at daily is returning visitors. At PCSS we have over 550,000 customers but rarely do they return to purchase multiple products, thhey simply come back next year to buy their renewals. My feeling is that we will see 5 to 6 purchases a year on average from Yugster customers. So getting returning customers is they key. 18 days into this process the numbers is growing daily (it is low now so I would rather not post that number, actually I would never post it anyway).

Some cheating ideas to get people to Yugster, free boards. Not spamming but posting where allowed. Be careful.

Yug this.

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